PR in Action
Nov. 21st, 2005 06:43 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
arwen_luneI'm loving this one. Used to be when a NS (Dutch railways) train was delayed the announcement would be "the train of (foo) hour (bar) minutes to (foo2) has a delay of (bar2) minutes."
Now they say "The train to (foo) will arrive in (bar) minutes."
This may not seem like much, but the nice thing is that it WORKS. Not for everybody, but the omitting of the word 'delayed' and the positive twist of the message clearly works for a large percentage of the people who wait for the train. (it'd be interesting to research this, actually. Not easy, but interesting.) I've only seen it used for delays under 10 minutes, obviously if it's a longer delay the tactic doesn't work any longer. But still.
Someone earned major money with that idea.
Now they say "The train to (foo) will arrive in (bar) minutes."
This may not seem like much, but the nice thing is that it WORKS. Not for everybody, but the omitting of the word 'delayed' and the positive twist of the message clearly works for a large percentage of the people who wait for the train. (it'd be interesting to research this, actually. Not easy, but interesting.) I've only seen it used for delays under 10 minutes, obviously if it's a longer delay the tactic doesn't work any longer. But still.
Someone earned major money with that idea.
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(no subject)
Date: 2005-11-21 05:57 pm (UTC)